Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
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Writing effective business-to-business website content is critical to converting website visitors to leads and then customers. I think we can all agree that most business people go to the Web to find solutions to their business problems. Business people are not waiting around for someone to contact them and say, “Hey, I have a solution to your problem.”
Topics: web content marketing, business-to-business marketing, business-to-business website content
Many websites are challenging for search engines to access, and a few sites are in reality blocking search engines from finding them altogether. Eventually their owners wonder why their website is not performing better in the search engines.
Topics: web content marketing, small business web content, SEO marketing
In Part I we discovered the benefits of customer centric web marketing in website sales lead generation. Here is a recap of our discussion in Part I.
Topics: small business marketing, customer-centric marketing, web content marketing, web marketing strategy
This small business web marketing strategy guide is easy to implement and can actually save time and money building your business on the Web.
Topics: small business marketing, customer-centric marketing, web content marketing
These 6 web content marketing tips will help ensure your small business website is easy to read and increase the likelihood it gets read.
Topics: small business marketing, web content marketing, small business web content