Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
Join the Small Business B2B Marketing Group
Topics: small business marketing, B2B marketing, b2b sales prospects
Most B2B small businesses struggle with placing effective copy on their web pages. By effective, we mean website content that convinces your B2B sales prospects to contact your company.
Topics: B2B content marketing, b2b sales prospects, B2B website content
A successful business-to-business marketing effort begins with identifying who your sales prospects are and how you can reach them.
Topics: b2b sales prospecting, b2b sales prospects, business-to-business sales prospects
For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?
Topics: small business marketing, b2b sales, business-to-business, B2B vs B2C marketing, b2b sales prospects, b2b marketing message, consultative selling, b2c sales