Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
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Many B2B companies are looking to increase their spending on content marketing now and for the foreseeable future. A recent study conducted by marketing software review company Software Advice, analyzed 300-job listings to understand the attributes hiring managers are seeking in content marketing specialists.
Topics: content marketing, B2B content marketing, B2B content marketing specialist
Are you contemplating hiring a B2B content marketing specialist anytime soon? A majority of companies say they are looking to expand their b2b content marketing activities; if this is something you will be doing then here are some helpful insights.
Topics: content marketing, B2B content marketing, B2B content marketing specialist
Content marketing gives small business a cost effective and proven way to generate B2B sales leads.
Topics: small business marketing, content marketing, b2b sales leads, b2b sales
Content marketing is the best way to transform sales prospects into sales leads and customers for small business in the age of Internet information. And, the best form of content marketing is creating customer-centric content.
Topics: small business marketing, content marketing, small business content marketing
In baseball there is a term called playing “small ball.” A team usually adopts small ball because it lacks power hitters that can hit home runs easily and often. Manufacturing runs is the mantra used by those playing small ball. A single here, a bunt there, a stolen base and smart base running are the methods utilized to manufacture runs.
Topics: small business marketing, customer-centric marketing, content marketing