Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
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You may have heard that Press Releases are dead as an effective marketing tool to create traffic to your website. Moreover, you may also still be getting emails from on-line press release companies still touting the traffic building and SEO benefits of press releases. So who’s right? Neither.
Read MoreTopics: small business b2b marketing, B2B marketing, small business press release, b2b press release marketing