Like most things in business, marketing effectiveness needs to be tracked and key performance indicators (KPI) help us do just that.
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Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
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Like most things in business, marketing effectiveness needs to be tracked and key performance indicators (KPI) help us do just that.
Read MoreTopics: small business marketing, marketing kpis