Small Business B2B Marketing Blog

How to generate B2B small business sales leads is often a challenge and confusing proposition. This is especially true now, when every day it seems we are bombarded by this new marketing or that new marketing instant solution to b2b sales lead generation. The truth is there is no instant solution. Generating B2B sales leads takes work and persistence. 

You’ve worked hard to get your B2B sales leads, but when they arrive how fast are you responding? How fast should you respond?

Sales lead generation is it an art or a science? Actually it is both, it is artful because it is creative; and it is scientific because hard data results are calculable and measurable.

Failing to align your marketing message with your target audience is the primary reason why most small business B2B sales lead prospecting campaigns efforts fail.

No one is more anxious to find a solution to the question, sales lead generation what works, than small business. Two marketing approaches customer centric marketing and inbound marketing are emerging as the leading methods in small business B2B sales lead generation. Both of these marketing approaches are built on a foundation of four basic sales lead generation marketing principles.

Do you want to reduce small business b2b marketing costs & increase your customer base? Then you may want reconsider your approach to b2b sales prospecting. Unbelievably the secret to successful b2b small business lead generation does not require selling.