To maximize B2B sales staying up to date on the latest B2B sales trends is crucial to small business success. Doing so gives small business more influence with potential customers that might think that being small means you are not on the leading edge of the latest business trends. It also helps you garner more B2B sales because of the importance of these trends in converting more prospects into sales. To make 2012 a more fruitful year for your B2B sales, you may want to integrate the following trends into your B2B sales plans this year.