Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
Join the Small Business B2B Marketing Group
Writing effective business-to-business website content is critical to converting website visitors to leads and then customers. I think we can all agree that most business people go to the Web to find solutions to their business problems. Business people are not waiting around for someone to contact them and say, “Hey, I have a solution to your problem.”
Topics: web content marketing, business-to-business marketing, business-to-business website content