Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
Join the Small Business B2B Marketing Group
Writing effective business-to-business website content is critical to converting website visitors to leads and then customers. I think we can all agree that most business people go to the Web to find solutions to their business problems. Business people are not waiting around for someone to contact them and say, “Hey, I have a solution to your problem.”
Topics: web content marketing, business-to-business marketing, business-to-business website content
Topics: B2B marketing, business-to-business, business-to-business marketing
The game changing trend for business-to-business selling is the long embraced secret to sales success is ineffective. Over twenty years of belief in relationship selling as the way to sell complex large-scale business-to-business solutions is actually the least successful.
Topics: business-to-business, business-to-business marketing, business to business selling
Before you start making excuses about why sales are not growing, first examine what you may be doing to create your own small business sales barriers.
Topics: small business marketing, small business sales, business-to-business marketing
