Small Business B2B Marketing Blog

Originally posted in IndustryArchive.Org

Many small businesses struggle with integrating public relations as a marketing tool for their 

marketing campaigns. Public relations services for small business are at best a monthly activity and usually less frequently

then once a month. Many small business owners will say, “We don’t have enough content to conduct an ongoing PR campaign.” Others say, PR it just cost too much because of the way that PR services are sold.” Just about all say, how do I begin to evaluate my return-on-investment using public relations?”

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Topics: small business marketing, B2B content marketing, B2B marketing

Many B2B companies are looking to increase their spending on content marketing now and for the foreseeable future. A recent study conducted by marketing software review company Software Advice, analyzed 300-job listings to understand the attributes hiring managers are seeking in content marketing specialists.

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Topics: content marketing, B2B content marketing, B2B content marketing specialist

Are you contemplating hiring a B2B content marketing specialist anytime soon? A majority of companies say they are looking to expand their b2b content marketing activities; if this is something you will be doing then here are some helpful insights.

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Topics: content marketing, B2B content marketing, B2B content marketing specialist

Most B2B small businesses struggle with placing effective copy on their web pages. By effective, we mean website content that convinces your B2B sales prospects to contact your company.

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Topics: B2B content marketing, b2b sales prospects, B2B website content

Why would you want to deploy inbound content marketing into your small business B2B marketing? Well that’s a great question. Here are two really good reasons. A recent study by the Custom Content Council† found that: 

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Topics: small business b2b marketing, B2B content marketing, inbound content marketing