Social media small business marketing, the first thing you need to understand is social media is not marketing. It is a communications channel just like email, your website, and direct mail among other communications channels available to distribute your marketing messages.
The next important point for small B2B businesses to appreciate about utilizing social media in your marketing channel mix is that its primary benefit is brand building, and ultimately can impact your revenue over time. So, don't look for instant success in generating new business-to-business sales leads with social media this will take time.