For small businesses that want to develop b2b sales prospects engaging in mass market email-marketing blasts are a waste of time and money. Do not succumb to the allure of free postage costs and claims of instant sales lead activity. Why?
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Topics: small business marketing, b2b sales, business-to-business, B2B vs B2C marketing, b2b sales prospects, b2b marketing message, consultative selling, b2c sales