Like most things in business, marketing effectiveness needs to be tracked and key performance indicators (KPI) help us do just that.
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Originally posted in IndustryArchive.Org
Many small businesses struggle with integrating public relations as a marketing tool for their
marketing campaigns. Public relations services for small business are at best a monthly activity and usually less frequently
then once a month. Many small business owners will say, “We don’t have enough content to conduct an ongoing PR campaign.” Others say, PR it just cost too much because of the way that PR services are sold.” Just about all say, how do I begin to evaluate my return-on-investment using public relations?”
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Topics: small business marketing, B2B content marketing, B2B marketing
I
f you’re like me and know that the days of bombarding sales prospects with your latest sales pitch is over. Then you’ll want to learn more about how B2B sales prospects use the Web today and how we can serve the needs of these business professionals that creates a Win/Win for everybody.
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Topics: small business marketing, B2B marketing, b2b sales prospects
One of the biggest problems small business B2B firms have when it comes to marketing their business is not identifying their target audience. But, how to create the marketing audience they need to reach. There has been a lot written about marketing personas, and these can be helpful, but most B2B companies know the make-up of their target market from a demographic and psychographic standpoint.
Should You Use Marketing Personas
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Topics: small business marketing, sales prospecting, B2B marketing
The reason that many small business owners find business-to-business marketing difficult is because, it is difficult.
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Topics: small business marketing, small business b2b marketing, small business sales leads
It’s a New Year and business owners are planning for success. This is the year for increasing my business is the hope of every small business. But we all know that hope is not a plan. So what is your plan? And, what marketing steps are you taking to ensure business growth this year?
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Topics: small business marketing, marketing small business, b2b marketing plan
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Topics: small business marketing, small business pricing, pricing small business
The top 5 problems and solutions small business
wants answers to in marketing their business.
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Topics: small business marketing, small business b2b marketing, B2B marketing
How one small business benefited from the Internet and peer learning to project its brand nationally.
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Topics: small business marketing, B2B marketing, Internet marketing
Why do most small businesses ignore marketing strategy and focus almost exclusively on marketing tactics? Maybe the reason stems from how most marketing is sold to small business.
Many people approach small business offering “marketing” as telemarketing, email marketing, social media marketing, web marketing, etc. No wonder small business owners get confused. None of these so called activities are marketing. They are marketing tactics used as part of the overall marketing process to deliver an organization’s marketing messages.
On the other hand, making the smart decision to decide to research and plan your marketing increases your ability to reach your goals. This is referred to as taking a strategic approach.
BusinessDictionary.com defines strategy as:
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Topics: small business marketing, small business marketing strategy, b2b marketing strategy