Do you think that there is a reason why your head hurts after reading all the sales pitches about B2B marketing? Do you really need to know let alone understand every new buzzword that litters the B2B marketing ether?
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We know what a B2B sales lead is not. It is not:
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Topics: B2B marketing, b2b sales leads, b2b business leads
Originally posted in IndustryArchive.Org
Many small businesses struggle with integrating public relations as a marketing tool for their
marketing campaigns. Public relations services for small business are at best a monthly activity and usually less frequently
then once a month. Many small business owners will say, “We don’t have enough content to conduct an ongoing PR campaign.” Others say, PR it just cost too much because of the way that PR services are sold.” Just about all say, how do I begin to evaluate my return-on-investment using public relations?”
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Topics: small business marketing, B2B content marketing, B2B marketing
I
f you’re like me and know that the days of bombarding sales prospects with your latest sales pitch is over. Then you’ll want to learn more about how B2B sales prospects use the Web today and how we can serve the needs of these business professionals that creates a Win/Win for everybody.
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Topics: small business marketing, B2B marketing, b2b sales prospects
You may have heard that Press Releases are dead as an effective marketing tool to create traffic to your website. Moreover, you may also still be getting emails from on-line press release companies still touting the traffic building and SEO benefits of press releases. So who’s right? Neither.
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Topics: small business b2b marketing, B2B marketing, small business press release, b2b press release marketing
One of the biggest problems small business B2B firms have when it comes to marketing their business is not identifying their target audience. But, how to create the marketing audience they need to reach. There has been a lot written about marketing personas, and these can be helpful, but most B2B companies know the make-up of their target market from a demographic and psychographic standpoint.
Should You Use Marketing Personas
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Topics: small business marketing, sales prospecting, B2B marketing
In the age of social media, I can tell you what Social Media Marketing doesn’t mean to me as a B2B marketer.
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Topics: B2B marketing, B2B social media marketing, social media marketing
How do you as a small business deal with the new marketing dilemmas? That’s right, dilemmas plural. So what are the new marketing dilemmas?
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Topics: small business b2b marketing, B2B marketing, B2B marketing dilemmas
How important is the length of your B2B marketing website content on your small business B2B web pages? This is a question that doesn’t get asked enough by small businesses. Why?
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Topics: small business b2b marketing, B2B marketing, website sales lead generation
LinkedIn enables you to find and connect with 25 or more qualified leads in one hour while sitting at your desk. This makes it one of the best social media marketing platforms for B2B small business.
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Topics: B2B marketing, small business social media b2b marketing, social media small business b2b marketing