Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
Join the Small Business B2B Marketing Group
This time when you redesign your website do it for generating sales and affordable B2B sales leads for your small business. This time do not become enamored with the visual appearance of your website as much as making sure it will generate sales leads, which is why you have a website in the first place.
Topics: small business marketing, website sales lead generation, small business website redesign
Do you really think a free meeting with you is a great offer for your sales prospects, think again?
Topics: small business marketing, small business, marketing offers
If you did not get the memo, small business requires a long haul marketing effort in today’s ultra-competitive marketplace. Gone are the days of just running a quick short-term sales promotion to drive up sales.
Topics: small business marketing, B2B marketing, small business long haul marketing
Below is a checklist of major steps to consider in planning your next small business B2B marketing campaign.
Topics: small business marketing, small business, small business marketing campaign
Having a small business distribution strategy provides the basis for informed decision making on a host of critical strategic business decisions:
Topics: small business marketing, small business distribution strategy, business distribution strategies
Marketing Layers - What are they? Additionally, Why your small business needs to employ a multi layer marketing strategy.
Topics: small business marketing, small business, marketing layers
Here are nine direct mail tips that will help ensure direct mail marketing works for your small business.
Topics: b2b sales prospecting, small business marketing, b2b direct mail marketing
Are you thinking about taking on internet marketing for your small business? If you are new to this realm of marketing, you should take a sober look at what will be required to be successful.
Topics: small business marketing, web marketing strategy, internet website solutions
Do you know the size of your small business target audience? Knowing it will help you become more successful and profitable.
Topics: small business marketing, marketing small business, small business
To market your business successful we recommend the implementation of the following 10 Small Business B2B Marketing principles.
Topics: small business marketing, small business b2b marketing, marketing small business