Small Business B2B Marketing Blog

Inbound marketing is a way to get customers to find you through their own desire to seek out smart solutions for their business. It is the opposite of outbound marketing, where you need to spend time and money on advertising methods like telemarketing, direct mail, email blasts, billboards, and other, hit them over the head and hey look at me marketing approaches.

Small business marketing services are critical to small business success!

B2B sales, or business-to-business sales, is different from selling to a consumer here are 5 tips for B2B sales. Instead of thinking “sales call,” treat the sales call as an interview. A business selling a product or service has a lot of competition, so the business must not only know all about the product or service, but it must know about the business it is approaching.

The game changing trend for business-to-business selling is the long embraced secret to sales success is ineffective. Over twenty years of belief in relationship selling as the way to sell complex large-scale business-to-business solutions is actually the least successful.

In the Internet age new forms of small business marketing services have arrived here’s how to benefit.

As a small business, you know it is imperative to generate a continuous flow of B2B sales leads to keep your company growing. However, how do you meet that goal with all the marketing options that are available today? In the very recent past, most small businesses could rely on outbound marketing to generate leads - a well-placed print advertisement or a carefully targeted radio spot could be counted on to create an image and draw in sales prospects.

There are many small business-marketing myths to avoid; keep these five most destructive marketing myths in mind to achieve success.

Small business owners find sales prospecting very challenging, here are 5 sales prospecting best practices tips.

To maximize B2B sales staying up to date on the latest B2B sales trends is crucial to small business success. Doing so gives small business more influence with potential customers that might think that being small means you are not on the leading edge of the latest business trends. It also helps you garner more B2B sales because of the importance of these trends in converting more prospects into sales. To make 2012 a more fruitful year for your B2B sales, you may want to integrate the following trends into your B2B sales plans this year.