Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads. Always pursuing new approaches to applying customer-centric marketing to effective online and offline sales lead prospecting.
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One of the biggest problems small business B2B firms have when it comes to marketing their business is not identifying their target audience. But, how to create the marketing audience they need to reach. There has been a lot written about marketing personas, and these can be helpful, but most B2B companies know the make-up of their target market from a demographic and psychographic standpoint.
Should You Use Marketing Personas
Topics: small business marketing, sales prospecting, B2B marketing
Many B2B companies are looking to increase their spending on content marketing now and for the foreseeable future. A recent study conducted by marketing software review company Software Advice, analyzed 300-job listings to understand the attributes hiring managers are seeking in content marketing specialists.
Topics: content marketing, B2B content marketing, B2B content marketing specialist
Are you contemplating hiring a B2B content marketing specialist anytime soon? A majority of companies say they are looking to expand their b2b content marketing activities; if this is something you will be doing then here are some helpful insights.
Topics: content marketing, B2B content marketing, B2B content marketing specialist
What is the type of sales lead for business you really want? A lot of people will tell you there are a lot of different definitions of the business sales lead. Why is that?
Topics: b2b sales lead, b2b business leads, marketing automation
We all are bombarded by emails about B2B marketing automation every day. So we thought you might be interested in learning more about the trends driving the frenzy in business marketing automation.
Topics: marketing automation, b2b marketing automation, small business marketing automation
The reason that many small business owners find business-to-business marketing difficult is because, it is difficult.
Topics: small business marketing, small business b2b marketing, small business sales leads
In the age of social media, I can tell you what Social Media Marketing doesn’t mean to me as a B2B marketer.
Topics: B2B marketing, B2B social media marketing, social media marketing
The key element you need to look for in hiring an outsourced marketing consultant is probably not what you think.
Topics: outsource marketing services, marketing services outsourced, small business outsource marketing
How to generate B2B small business sales leads is often a challenge and confusing proposition. This is especially true now, when every day it seems we are bombarded by this new marketing or that new marketing instant solution to b2b sales lead generation. The truth is there is no instant solution. Generating B2B sales leads takes work and persistence.
Topics: small business sales leads, b2b sales leads, b2b sales lead generation
Trade shows have been a staple of small business marketing because they project your brand and facilitate customer contact in a captive environment.
Topics: trade show b2b marketing, small business trade show b2b marketing, b2b marketing trade show