Small Business B2B Marketing Blog

Robert Hennessey

Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads.
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Recent Posts

Small Business Marketing Services

Posted by Robert Hennessey on Sun, Apr, 22, 2012

Small business marketing services are critical to small business success!

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Topics: small business marketing, marketing small business, small business marketing services

B2B Sales

Posted by Robert Hennessey on Wed, Apr, 11, 2012

B2B sales, or business-to-business sales, is different from selling to a consumer here are 5 tips for B2B sales. Instead of thinking “sales call,” treat the sales call as an interview. A business selling a product or service has a lot of competition, so the business must not only know all about the product or service, but it must know about the business it is approaching.

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Topics: b2b sales, business-to-business, business to business sales

Small Business Trends Business-to-Business

Posted by Robert Hennessey on Tue, Mar, 27, 2012

The game changing trend for business-to-business selling is the long embraced secret to sales success is ineffective. Over twenty years of belief in relationship selling as the way to sell complex large-scale business-to-business solutions is actually the least successful.

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Topics: business-to-business, business-to-business marketing, business to business selling

B2B Sales Lead Marketing - Turn It Upsidedown

Posted by Robert Hennessey on Fri, Mar, 23, 2012

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Topics: b2b sales lead, sales lead marketing, b2b sales lead marketing

Marketing Services - 5 New Ideas for Small Business

Posted by Robert Hennessey on Thu, Mar, 15, 2012

In the Internet age new forms of small business marketing services have arrived here’s how to benefit.

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Topics: small business marketing, inbound marketing, small business marketing services

Small Business Inbound Marketing What's the Latest

Posted by Robert Hennessey on Mon, Mar, 05, 2012

As a small business, you know it is imperative to generate a continuous flow of B2B sales leads to keep your company growing. However, how do you meet that goal with all the marketing options that are available today? In the very recent past, most small businesses could rely on outbound marketing to generate leads - a well-placed print advertisement or a carefully targeted radio spot could be counted on to create an image and draw in sales prospects.

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Topics: small business marketing, inbound marketing, small business inbound marketing

Small Business Marketing Myths – 5 Most Destructive

Posted by Robert Hennessey on Mon, Feb, 27, 2012

There are many small business-marketing myths to avoid; keep these five most destructive marketing myths in mind to achieve success.

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Topics: small business marketing, marketing myths, small business marketing myths

Small Business Sales Prospecting 5 Best Practices Tips

Posted by Robert Hennessey on Wed, Feb, 22, 2012

Small business owners find sales prospecting very challenging, here are 5 sales prospecting best practices tips.

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Topics: b2b sales prospecting, sales prospecting, sales lead prospecting

Top 5 New Trends in B2B Sales

Posted by Robert Hennessey on Sat, Feb, 18, 2012

To maximize B2B sales staying up to date on the latest B2B sales trends is crucial to small business success. Doing so gives small business more influence with potential customers that might think that being small means you are not on the leading edge of the latest business trends. It also helps you garner more B2B sales because of the importance of these trends in converting more prospects into sales. To make 2012 a more fruitful year for your B2B sales, you may want to integrate the following trends into your B2B sales plans this year.

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Topics: b2b sales leads, b2b sales, small business b2b sales

How To Get B2B Sales Leads From Content Marketing

Posted by Robert Hennessey on Wed, Feb, 15, 2012

Content marketing gives small business a cost effective and proven way to generate B2B sales leads.

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Topics: small business marketing, content marketing, b2b sales leads, b2b sales

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