Small Business B2B Marketing Blog

Robert Hennessey

Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads.
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Recent Posts

Are B2B Social Media Platforms Failing Small Business?

Posted by Robert Hennessey on Tue, Feb, 18, 2014

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Topics: small business b2b marketing, LinkedIn small business b2b marketing, B2B social media marketing

New Small Business B2B Marketing Dilemmas

Posted by Robert Hennessey on Tue, Feb, 11, 2014

How do you as a small business deal with the new marketing dilemmas? That’s right, dilemmas plural. So what are the new marketing dilemmas?

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Topics: small business b2b marketing, B2B marketing, B2B marketing dilemmas

How to Write Effective Business-to-Business Website Content

Posted by Robert Hennessey on Tue, Feb, 04, 2014

Writing effective business-to-business website content is critical to converting website visitors to leads and then customers. I think we can all agree that most business people go to the Web to find solutions to their business problems. Business people are not waiting around for someone to contact them and say, “Hey, I have a solution to your problem.”

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Topics: web content marketing, business-to-business marketing, business-to-business website content

B2B Marketing Website Content Tips

Posted by Robert Hennessey on Tue, Jan, 28, 2014

How important is the length of your B2B marketing website content on your small business B2B web pages? This is a question that doesn’t get asked enough by small businesses. Why? 

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Topics: small business b2b marketing, B2B marketing, website sales lead generation

B2B Sales Lead Follow Up

Posted by Robert Hennessey on Tue, Jan, 21, 2014

You’ve worked hard to get your B2B sales leads, but when they arrive how fast are you responding? How fast should you respond?

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Topics: small business sales leads, b2b sales lead generation, b2b sales lead

LinkedIn Small Business B2B Marketing Tips

Posted by Robert Hennessey on Tue, Jan, 14, 2014

LinkedIn enables you to find and connect with 25 or more qualified leads in one hour while sitting at your desk. This makes it one of the best social media marketing platforms for B2B small business.

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Topics: B2B marketing, small business social media b2b marketing, social media small business b2b marketing

Small Business Marketing Success Are You Ready?

Posted by Robert Hennessey on Tue, Jan, 07, 2014


It’s a New Year and business owners are planning for success. This is the year for increasing my business is the hope of every small business. But we all know that hope is not a plan. So what is your plan? And, what marketing steps are you taking to ensure business growth this year?

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Topics: small business marketing, marketing small business, b2b marketing plan

Small Business B2B Marketing Best Blog Posts 2013

Posted by Robert Hennessey on Tue, Dec, 31, 2013

The New Year is almost upon us. As we say goodbye 2103 and welcome in 2014, what important small business B2B marketing insights and lessons have you learned in 2013, and most importantly, which will you employ in the New Year? We thought it might be beneficial to share with you our most popular 2013 small business B2B marketing blog posts that offer you some valuable information to help grow your business in 2014.

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Topics: small business B2B marketing blog posts, best marketing blog posts small business, B2B marketing best blog posts

B2B Website Content That Sells

Posted by Robert Hennessey on Tue, Dec, 17, 2013

Most B2B small businesses struggle with placing effective copy on their web pages. By effective, we mean website content that convinces your B2B sales prospects to contact your company.

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Topics: B2B content marketing, b2b sales prospects, B2B website content

Small Business B2B Content Marketing How To

Posted by Robert Hennessey on Tue, Dec, 10, 2013

Why would you want to deploy inbound content marketing into your small business B2B marketing? Well that’s a great question. Here are two really good reasons. A recent study by the Custom Content Council† found that: 

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Topics: small business b2b marketing, B2B content marketing, inbound content marketing

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