Small Business B2B Marketing Blog

Take Stock & Set Goals
When thinking about how to go about marketing your small business first set some basic benchmarks on what you have been doing to market your business and the results you have been achieving.

Would you know a good b2b sales lead if you received one?

This is one of the most asked questions by micro and small business owners. The answer of course is never as easy as the question.

Are you tired of the way some people throw around the term sales leads? I am.

SmartMarketingCampaign^sm is a free Marketing Campaign tool from MyMarketingDept, Inc that allows you to make better marketing decisions on your next small business b2b marketing campaign, before you spend any money!

Do you want to reduce small business b2b marketing costs & increase your customer base? Then you may want reconsider your approach to b2b sales prospecting. Unbelievably the secret to successful b2b small business lead generation does not require selling.

“We built our success on working hard and overachieving for our clients. In return, they often were a great source of new business referrals.

Myth 1− Big business consumer direct mail marketing and small business B2B direct mail marketing are the same.

Reality − They are not the same. Big business direct marketers have a completely different set of marketplace fundamentals at work on how they approach direct mail marketing that have no relationship to small business marketing at all.

First, big businesses have established brand names. American Express, Capital One etc. No one knows a small businesses name.

Second, big businesses have millions of potential customers. Small businesses may have 5,000 to 10,000 maximum. The size of your potential customer base is a crucial difference because big business counts on the law of averages in making direct marketing successful for them and it works because of their large customer base. Small businesses cannot rely on the law of averages because their customer base is too small.

Third, big businesses have large marketing budgets and small businesses do not. This allows big business to take advantage of the law of averages and stay in the game long enough to achieve a return on its investment. Small businesses will mail 5,000 people and then be unable to repeat the mailing again when they get no response.