Small Business B2B Marketing Blog

Robert Hennessey

Robert Hennessey is a Marketing Consultant, Inbound Marketing specialist, and B2B Sales Lead Generation Practitioner. His focus is helping small business and very small businesses generate business-to-business sales leads.
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Recent Posts

Small Business Marketing Campaign Checklist

Posted by Robert Hennessey on Mon, Oct, 17, 2011

Below is a checklist of major steps to consider in planning your next small business B2B marketing campaign.

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Topics: small business marketing, small business, small business marketing campaign

How to Evaluate Your Marketing Campaign

Posted by Robert Hennessey on Thu, Oct, 13, 2011

Before you rush out to waste your money and time in executing your next small business marketing campaign, you might want to take a deep breath. Take a little time to establish your campaign goals and analyze how your marketing campaign might perform prior to spending your money. You might find that this will be your best marketing investment. 

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Topics: marketing campaign, small business marketing campaign analysis, marketing campaign analysis

5 Small Business Distribution Strategy Tips

Posted by Robert Hennessey on Fri, Oct, 07, 2011

Having a small business distribution strategy provides the basis for informed decision making on a host of critical strategic business decisions:

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Topics: small business marketing, small business distribution strategy, business distribution strategies

Why You Need Marketing Layers

Posted by Robert Hennessey on Wed, Oct, 05, 2011

Marketing Layers - What are they? Additionally, Why your small business needs to employ a multi layer marketing strategy.

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Topics: small business marketing, small business, marketing layers

Small Business Direct Mail That Works – Part II

Posted by Robert Hennessey on Thu, Sep, 29, 2011

Here are nine direct mail tips that will help ensure direct mail marketing works for your small business.

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Topics: b2b sales prospecting, small business marketing, b2b direct mail marketing

Small Business Direct Mail That Works – Part I

Posted by Robert Hennessey on Tue, Sep, 27, 2011

We are all too familiar with consumer direct mail; small business direct mail that works is not the same. You will learn some important differences and nine tips for conducting successful B2B sales lead prospecting using business-to-business direct mail marketing.

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Topics: b2b sales prospecting, b2b direct mail marketing, small business direct mail

Internet Marketing For Small Business - What Can You Expect.

Posted by Robert Hennessey on Thu, Sep, 22, 2011

Are you thinking about taking on internet marketing for your small business? If you are new to this realm of marketing, you should take a sober look at what will be required to be successful.

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Topics: small business marketing, web marketing strategy, internet website solutions

How Big Is My Small Business Target Audience?

Posted by Robert Hennessey on Mon, Sep, 19, 2011

Do you know the size of your small business target audience? Knowing it will help you become more successful and profitable.

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Topics: small business marketing, marketing small business, small business

4 Basics of SEO Marketing for Small Business

Posted by Robert Hennessey on Wed, Sep, 14, 2011

Many websites are challenging for search engines to access, and a few sites are in reality blocking search engines from finding them altogether. Eventually their owners wonder why their website is not performing better in the search engines.

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Topics: web content marketing, small business web content, SEO marketing

10 Small Business Marketing Musts

Posted by Robert Hennessey on Mon, Sep, 12, 2011

To market your business successful we recommend the implementation of the following 10 Small Business B2B Marketing principles.

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Topics: small business marketing, small business b2b marketing, marketing small business

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